Mana Consulting is a boutique support company founded by Grace Sicard, providing operations, marketing, creative, and systems support to real estate professionals. Grace named the company after the Polynesian concept of mana, associated with spiritual power, authority, and presence. The rebrand gives Mana’s role as the team behind its clients’ businesses a cohesive visual expression, combining professional confidence with a sense of warmth and welcome.
The identity centers on a custom wordmark built from map-pin geometry, connecting the brand to place, arrival, and home. Pineapple leaves from the original logo are integrated into the final “A,” preserving its symbol of hospitality within a more unified design. Deep green, warm gold, and parchment pair with restrained typography and a versatile monogram to create a consistent system. Stationery, presentations, event displays, office signage, and client onboarding mockups demonstrate how that system supports a personal, thoughtful brand experience.

The Better Movement (TBM) is a youth-focused organization built around helping young people develop confidence, leadership, and a stronger sense of possibility through mentorship, education, and community. The brand needed to speak directly to young people while still carrying the credibility required to engage parents, educators, partners, and funders.

The identity was designed to feel energetic, optimistic, and culturally relevant without becoming juvenile. Bold typography, expressive color, and a flexible graphic system give TBM room to communicate across programs, events, social media, merchandise, and community initiatives while maintaining a recognizable voice.

More than a visual refresh, the project focused on building a brand capable of growing alongside the organization—giving The Better Movement a cohesive platform for telling its story, reaching its community, and turning its mission into something people can see, feel, and participate in.

MALAYA is a genderless tailoring concept built around the idea that clothing should adapt to the person wearing it—not the other way around. The brand reimagines traditional tailoring through a contemporary, expressive lens, moving beyond the rigid gender conventions that have historically defined formalwear.

The identity was designed to balance structure and fluidity, reflecting both the precision of tailored garments and the individuality of the people who wear them. Through typography, art direction, and a flexible visual system, MALAYA feels elevated and fashion-forward without becoming exclusive or overly precious—creating space for people to dress with intention, confidence, and freedom.

Phitnes is a fitness brand built around making movement feel more approachable, flexible, and human. Moving away from the aggressive aesthetics and transformation-focused messaging common throughout the fitness industry, the brand encourages people to build strength, confidence, and consistency without treating fitness like a punishment.

The identity combines energetic color, playful typography, and a flexible visual system designed to work across digital coaching, on-demand workouts, social content, apparel, and real-world fitness experiences. At the center is a custom mark inspired by heart-rate intervals and movement, creating a recognizable system that feels active without relying on the dumbbells, flexed muscles, and lightning bolts that dominate the category.

As both the designer and fitness professional behind Phitnes, the project became an opportunity to build the brand from the inside out—connecting strategy, identity, voice, and experience into a fitness brand designed around how people actually move.

Absolutely. For a portfolio project description, I’d keep it focused on what NAHAS is, what you were solving, and what you created, rather than making it sound like agency-case-study fluff.

NAHAS is a contemporary fashion brand built around bold self-expression, elevated essentials, and a visual identity that feels as intentional as the clothing itself.

The project focused on developing a cohesive brand system that could move comfortably between fashion, editorial, digital, and physical applications. The identity balances a refined, fashion-forward aesthetic with enough flexibility to feel expressive rather than overly polished or restrained.

From the core identity and typography to art direction and branded touchpoints, the system was designed to give Nahas a distinct point of view while allowing the product and photography to remain at the center of the brand.

Tannins & Tails is a neighborhood wine bar concept built around two very good things: great wine and bringing your dog along for the experience. The brand needed to feel welcoming and playful without falling into the predictable visual language of either traditional wine culture or pet-focused businesses.

The identity blends the warmth and sophistication of a wine bar with the personality and approachability of a dog-friendly community space. From the visual identity and typography to packaging and environmental applications, the system was designed to feel charming, social, and distinctly local—a place where discovering a new bottle and meeting a new four-legged regular can happen at the same table.

LUC is a Romanian pop artist with a visual identity built to match the confidence, energy, and personality of his music. The project focused on creating a contemporary artist brand that could feel polished and editorial while still leaving room for experimentation across releases and campaigns.

The visual system combines bold typography, expressive imagery, and flexible graphic elements designed to evolve alongside LUC’s music. Rather than locking the artist into a single aesthetic, the identity creates a recognizable foundation that can shift between album artwork, promotional materials, social content, and live applications while remaining distinctly LUC.