Mezcal Amaya: Fusion Identity for a Kyoto x Oaxaca Culinary Experience

Mezcal Amaya is a fictional brand identity created for a class project focused on cross-cultural branding. The concept blends the refined minimalism of Kyoto with the vibrant warmth of Oaxaca, reflecting a fusion café and mezcal bar that bridges two culinary powerhouses. This project includes logo design, cultural research, packaging exploration, and visual storytelling.