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Aura Technology
Project type
Branding, Logo, Package design
Date
March 2025
Location
Washington, DC
A conceptual identity system for a consumer-facing augmented reality brand.
Aura Technology is an AR innovation brand designed for everyday users who want to blur the line between digital and real life. With Bluetooth-based connectivity and AI-driven visualization, Aura allows people to see notifications, interact with content, and immerse themselves in a customizable digital world layered onto their physical environment.
The identity system emphasizes futuristic clarity and ease of use—using ambient gradients, clean geometry, and modular logo components to reflect the seamless blend of tech and lifestyle. Designed with adaptability in mind, the brand is optimized for use across devices, wearables, app ecosystems, and marketing channels.
Visual deliverables include the core logo system, color and type pairings, and product-facing mockups designed to feel sleek, elevated, and approachable.
More mockups and guidelines still to come.
