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Lovewave Surf Shop
Project type
Branding & Logo Design
Date
August 2022
Location
Montgomery County, MD
LoveWave Surf Shop is a California-based surf brand looking to modernize its identity while staying true to its environmental mission. I designed a clean, versatile logo that merges wave motion with the form of a heart—underscoring the brand’s message: Love your surf, love the earth.
The system includes dual-use wordmark/icon arrangements, oceanic color palettes, and thoughtful typography pairings using Acier BAT.
For the brand’s visual campaign, I rendered product mockups and placed them in stark desert environments to highlight the urgency of water preservation.
Deliverables included logo design, brand mockups (beach towel, surfboard, storefront, and mobile UI), and art direction for social campaigns.
