Luc — EP Release

LUC is a Romanian pop artist with a visual identity built to match the confidence, energy, and personality of his music. The project focused on creating a contemporary artist brand that could feel polished and editorial while still leaving room for experimentation across releases and campaigns. The visual system combines bold typography, expressive imagery, and flexible graphic elements designed to evolve alongside LUC’s music. Rather than locking the artist into a single aesthetic, the identity creates a recognizable foundation that can shift between album artwork, promotional materials, social content, and live applications while remaining distinctly LUC.