Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Tannins & Tails
Project type
Branding
Date
May 2025
Location
Washington, D.C.
Tannins & Tails is an immersive café concept developed for AniMall, a reimagined destination retail experience where every storefront is designed “by animals, for animals”—but ultimately, for humans. This project was created as part of a larger branding and pitch deck assignment in which students were tasked with designing an original retail or restaurant brand rooted in an animal persona.
Imagined by a cultured and design-savvy fox, Tannins & Tails blends fine tea and curated wine with warm, burrow-inspired architecture and a strong narrative identity. From its logo to its interior layout, every brand element is crafted to reflect the clever charm of its animal founder.
Deliverables
-21-Page Branded Pitch Deck
-Full Visual Identity System (Logo, Typography, Color Palette)
-Restaurant Concept and Narrative
-Target Audience Personas
-Storefront and Interior Environment Mockups
-Four Branded Guest Touchpoints
-Seasonal Menu Concepts
-Business Collateral Suite (Letterhead, Envelope, Business Card)
-Outdoor Mall Poster
-Brand Promise and Closing Pitch
